Content Strategy & Development

Build Your Brand’s Authority with Targeted Content Hubs, Cornerstone Content & high-impact Hero pieces

My Approach to Content Strategy & Development

A Comprehensive Approach to Positioning Your Brand as an Authority

Research & Strategy

We start with an in-depth analysis to uncover content opportunities that align with your brand’s goals. Through audience insights and competitor analysis, we craft a strategy to position your brand as an authority in your industry

Content Creation

We develop high-quality content designed to engage your target audience. From blog posts to cornerstone pieces, we’ll curate impactful content that establish your brand as a trusted industry expert and leader

Track & Iterate

We monitor content performance and continuously refine strategies to maximise engagement and authority growth. Regular assessments ensure your brand’s content remains effective, relevant, and impactful over time

Three Pillars of Content Strategy

From Foundational Content to Comprehensive Hubs, Build a Strategy That Supports Every Stage of Your Customer’s Journey

Foundational Content

Content that forms the backbone of your brand’s online presence, targeting evergreen topics in the awareness and consideration stages. Ideal for establishing authority on long-lasting, high-value subjects that resonate with your audience over time

Strategic Content Hubs

A series of interconnected content pieces that address consideration and transactional needs. Strategic content hubs serve to engage audiences year-round, while adapting to timely or trending topics as needed to guide prospects as they move closer to decision-making

High-Level Content

Tailored for driving viral engagement and immediate visibility, this level involves producing time-sensitive or high-engagement content that maximises brand exposure and authority. Often linked to transactional goals, these campaigns are crafted to capture peak interest and convert quickly

Content Strategy Packages

Tailored Content Plans to Amplify Your Brand’s Authority & Drive Sustainable Growth

Basic

Ideal for businesses looking to add targeted content without committing to a full strategy. Choose a set number of articles focused on specific topics of your choice. Perfect for a quick expertise top-up or for covering foundational topics.

Niche Authority

A content strategy aimed at the middle-of-funnel audience. This package focuses on creating targeted pieces that address high-intent, consideration-stage queries from prospects actively weighing options in your niche. Content is strategically focused, high-impact, and closely aligned with purchase-oriented topics.

Content Hub

A full-funnel content strategy designed to establish your brand as a leading resource. This package includes cornerstone articles and informational content to reach a wide audience, covering top-of-funnel keywords and nurturing leads from awareness to decision-making. Perfect for capturing attention across all stages of the customer journey.

For brands ready to invest in high-impact, agile content strategies, I offer a bespoke Content Hub solution. This approach incorporates seasonal and viral content deployment, positioning your brand as a dynamic authority in your industry

Benefits of Deploying a Content Strategy

Why Developing a Content Strategy Matters for Your Brand

Builds Trust and Authority with Google

Aligns with Google’s E-E-A-T guidelines—Experience, Expertise, Authoritativeness, and Trustworthiness. By creating valuable, authoritative content, we help build credibility with search engines, which translates into stronger rankings and increased visibility.

Enhances Brand Reputation and Visibility

Strategic content establishes your brand as a go-to resource in your field. With a focus on creating high-quality, reliable information, we position your business as a leader, helping you stand out in a crowded market.

Drives Targeted Traffic and Engagement

A well-crafted content strategy draws the right audience to your site, improving user engagement and boosting conversions. By meeting users’ needs at every stage of the customer journey, we keep visitors engaged and encourage repeat visits.

Supports Long-Term Business Goals

Content aligned with E-E-A-T principles not only boosts immediate visibility but also sustains your wider SEO & digital marketing efforts. Consistent, authoritative content strengthens your online presence over time, helping you maintain competitive search rankings.

What clients say about working with mike

James Rubin

Founder & CEO

Collaborating with Mike on the MX Engine restructuring for Enviro Waste was a game-changer. His expertise in shaping our SEO and online architecture laid the foundation for our digital strategy, propelling our brand forward.

The St. Clement artefact campaign, conceived and led by Mike, was a testament to his innovative approach, marrying SEO excellence with compelling PR. This dual thrust not only amplified our reach but significantly bolstered our Google rankings and organic traffic, surpassing all our projections.

Mike's strategic vision was instrumental in achieving these remarkable results, making an indelible impact on our growth trajectory. His ability to turn complex challenges into award-winning strategies is exactly why any forward-thinking company would benefit from his consulting prowess.

August 2024

Adam Grimshaw

Chief Operating Officer

Mike was instrumental during our platform migration from Magento to Shopify. Despite significant challenges, including a major cull of the site's content and product offerings, Mike's strategic approach to SEO ensured that we maintained as much visibility as possible while improving traffic from ultra high-value terms.

Additionally his expertise in technical auditing and competitive analysis was invaluable while navigating a restructuring of the brand's digital ecosystem. I highly recommend Mike for any complex SEO initiatives that require thoughtful and effective execution.

April, 2024

James Robinson

Head of Digital & CRM

"I've worked with Mike for several years. Bringing him and his team in at a previous company to solve some specific SEO challenges. Mike is very knowledgeable, great for bouncing ideas off and for developing big vision SEO strategies that can be executed within the confines of resource frameworks.

And, most importantly Mike gets results!"

September 2024