Next-Gen Paid Search with MX Integration

Drive Results with Data-Driven PPC Strategies Enhanced by the Power of Machine Experience

My Approach to Paid Search

A Comprehensive PPC Strategy That Maximises ROAS and Drives Sustainable Growth

Strategic Planning

Each campaign begins with an in-depth analysis, aligning PPC with broader business goals. By integrating MX principles, we ensure every click drives genuine business value

Optimised Execution

Leveraging dynamic search ads with strategic negative matching, we build campaigns that deliver precise targeting and control. Combined with structured bidding and carefully selected keywords, this approach ensures ad spend is focused on high-intent traffic, driving real value beyond brand clicks

Continuous Improvement

Real-time data insights guide our strategy adjustments. We’ll monitor and refine campaigns to adapt to market changes, keeping your ads effective and aligned with audience intent

Why Choose MX-Enhanced Paid Search

MX Integration Brings Unique Value to PPC, Ensuring Your Budget Works Harder and Smarter

AI-Optimised Targeting

Advanced AI tools, tuned with MX principles, ensure your ads reach high-intent users efficiently

Balanced Brand Positioning

Budgets are aligned with non-branded keywords to attract new customers while maintaining brand presence

Conversion Rate Optimisation

Enhanced landing pages tailored to each campaign drive higher conversion rates and improve ad relevance scores

Data-Driven Adjustments

We’ll continuously monitor performance metrics to make data-backed adjustments that maximise your campaign’s ROI

Paid Search Services Tailored to Your Business Goals

Flexible Options to Align With Your Needs and Budget

Paid Search Campaign Essentials

Focused on foundational PPC needs, this service covers single-channel campaigns (Google or Microsoft Ads) with tight budget management, ideal for businesses getting started with paid search

Dynamic Campaigns with MX Foundation

Mid-tier service offering multi-channel campaigns, including Google and Microsoft Ads, optimised for non-branded high-intent searches and fully integrated with Machine Experience principles

Full Funnel Strategy & CRO Integration

A top-tier service that includes full-funnel campaign management across platforms with a focus on CRO and MX-driven optimisation. Perfect for businesses ready to scale and aiming for high-volume growth

Benefits of MX-Enhanced Paid Search

Why Combining MX Principles with PPC Drives Greater ROI

Accelerated Conversions

Drive conversions faster with campaigns designed to attract engaged users, not just clicks

Market-Adaptive Campaigns

An agile approach means campaigns stay aligned with market trends and audience shifts, improving longevity and relevance

Improved Landing Pages

Optimised landing pages tailored to ad groups increase quality scores and reduce cost-per-click

Increased Return on Investment

With a combination of data-driven adjustments and strategic oversight, your PPC spend goes further, yielding higher returns

What clients say about working with mike

James Rubin

Founder & CEO

Collaborating with Mike on the MX Engine restructuring for Enviro Waste was a game-changer. His expertise in shaping our SEO and online architecture laid the foundation for our digital strategy, propelling our brand forward.

The St. Clement artefact campaign, conceived and led by Mike, was a testament to his innovative approach, marrying SEO excellence with compelling PR. This dual thrust not only amplified our reach but significantly bolstered our Google rankings and organic traffic, surpassing all our projections.

Mike's strategic vision was instrumental in achieving these remarkable results, making an indelible impact on our growth trajectory. His ability to turn complex challenges into award-winning strategies is exactly why any forward-thinking company would benefit from his consulting prowess.

August 2024

Adam Grimshaw

Chief Operating Officer

Mike was instrumental during our platform migration from Magento to Shopify. Despite significant challenges, including a major cull of the site's content and product offerings, Mike's strategic approach to SEO ensured that we maintained as much visibility as possible while improving traffic from ultra high-value terms.

Additionally his expertise in technical auditing and competitive analysis was invaluable while navigating a restructuring of the brand's digital ecosystem. I highly recommend Mike for any complex SEO initiatives that require thoughtful and effective execution.

April, 2024

James Robinson

Head of Digital & CRM

"I've worked with Mike for several years. Bringing him and his team in at a previous company to solve some specific SEO challenges. Mike is very knowledgeable, great for bouncing ideas off and for developing big vision SEO strategies that can be executed within the confines of resource frameworks.

And, most importantly Mike gets results!"

September 2024