With nearly 15 years of experience in SEO and digital marketing, Mike has built a reputation for driving growth and innovation. His journey began at Havas Media, where he developed expertise in client management, technical auditing, and strategic planning for top brands like Tesco Bank and Domino’s Pizza. He progressed to leading teams at Forward Internet Group and IPG Media-Brands, before taking on the role of Commercial Director & Chief Product Strategist at Barracuda Digital, where he delivered significant results for high-profile clients.
Now working as a consultant, Mike leverages his extensive experience to help businesses enhance their digital strategies, delivering bespoke solutions and measurable success. His strategic insights and dedication have made him a sought-after expert in the industry.
Despite its impact, Machine Experience remains a blind spot for most teams. It’s rarely owned, often misunderstood, and typically dismissed as “just technical SEO.” While UX has matured into a discipline with defined ownership and clear processes, MX has been left behind – quietly (yet significantly) undermining performance in ways most teams never trace back
