Google has quietly rolled out a new search feature in the UK: AI Mode. It appears as a tab to the left of the familiar “All” tab – subtle, but deliberately placed to catch the eye. While “All” shows the classic SERP (ads, blue links, maps), AI Mode surfaces an AI‑generated overview with three supporting
AI Mode / AI Overviews
LLMs Don’t Replace Rankings – They Rely on Them
Everyone’s talking about how AI is changing search, but what most people haven’t clocked is that GPT doesn’t replace traditional search infrastructure – it relies on it. That has huge implications for how we think about SEO, visibility, and the durability of existing systems. Why GPT’s Use of Search Engines Reinforces – Not Replaces –