Artificial Intelligence (AI) is reshaping the future of technology, business and marketing. From automating complex tasks to enhancing decision-making processes, AI is at the forefront of innovation. In this section we’ll dive deep into how AI is transforming industries, driving growth, and what it means for the future of work and daily life.
Google has quietly rolled out a new search feature in the UK: AI Mode. It appears as a tab to the left of the familiar “All” tab – subtle, but deliberately placed to catch the eye. While “All” shows the classic SERP (ads, blue links, maps), AI Mode surfaces an AI‑generated overview with three supporting
The AI era hasn’t just arrived – it’s already gutted the top of the funnel. AI Mode. Gemini. Perplexity. ChatGPT with browsing. Every one of them is designed to answer curiosity-led queries directly. They summarise, synthesise, and reroute user attention away from your domain. If your strategy relies on long-tail informational traffic, you’re already being
Everyone’s talking about how AI is changing search, but what most people haven’t clocked is that GPT doesn’t replace traditional search infrastructure – it relies on it. That has huge implications for how we think about SEO, visibility, and the durability of existing systems. Why GPT’s Use of Search Engines Reinforces – Not Replaces –
Every few years, someone declares SEO dead. It’s a familiar pattern by now: new technology emerges, fear kicks in, and someone shows up with a sweeping, oversimplified solution. This time, the scapegoat is AI Overviews (soon to be ‘AI mode’) – Google’s latest UI feature that summarises information at the top of the search results.
Machine Experience (MX) is becoming increasingly relevant to how Pay-Per-Click (PPC) campaigns operate, particularly since the advent of dynamic ad formats and automated bidding. This article expands on the concepts discussed in the preceding posts of the MX series, providing a deep dive into the intricacies of Machine Experience MX within the context of PPC
In a previous article, Machine Experience (MX): The Hidden Practice That Powers Search Performance, I outlined how Machine Experience (MX) spans the full spectrum of how machines interpret and prioritise websites – across both SEO and paid media. In SEO specifically, that spectrum breaks into three key areas: Within that broader field, MX Engines represent
Despite its impact, Machine Experience remains a blind spot for most teams. It’s rarely owned, often misunderstood, and typically dismissed as “just technical SEO.” While UX has matured into a discipline with defined ownership and clear processes, MX has been left behind – quietly (yet significantly) undermining performance in ways most teams never trace back
