Every few years, someone declares SEO dead. It’s a familiar pattern by now: new technology emerges, fear kicks in, and someone shows up with a sweeping, oversimplified solution. This time, the scapegoat is AI Overviews (soon to be ‘AI mode’) – Google’s latest UI feature that summarises information at the top of the search results.
The Real AI SEO Shift: It’s Not What You’re Being Sold
