Pay-Per-Click (PPC) advertising is a cornerstone of digital marketing, offering businesses the ability to quickly generate traffic and conversions. In this section we’ll uncover the latest PPC trends, campaign management tips, and optimisation techniques that can help you maximise the effectiveness of your ad spend.
Machine Experience (MX) is becoming increasingly relevant to how Pay-Per-Click (PPC) campaigns operate, particularly since the advent of dynamic ad formats and automated bidding. This article expands on the concepts discussed in the preceding posts of the MX series, providing a deep dive into the intricacies of Machine Experience MX within the context of PPC
Despite its impact, Machine Experience remains a blind spot for most teams. It’s rarely owned, often misunderstood, and typically dismissed as “just technical SEO.” While UX has matured into a discipline with defined ownership and clear processes, MX has been left behind – quietly (yet significantly) undermining performance in ways most teams never trace back
