Rank Tracking

LLMs Don’t Replace Rankings – They Rely on Them

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LLMs Don’t Replace Rankings – They Rely on Them LLMs Don’t Replace Rankings - They Rely on Them

Everyone’s talking about how AI is changing search, but what most people haven’t clocked is that GPT doesn’t replace traditional search infrastructure – it relies on it. That has huge implications for how we think about SEO, visibility, and the durability of existing systems. Why GPT’s Use of Search Engines Reinforces – Not Replaces –

Google Is Shutting Down ccTLDs – Here’s What That Really Means for SEO, Clients, and the Future of Rank Tracking

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Google Is Shutting Down ccTLDs – Here’s What That Really Means for SEO, Clients, and the Future of Rank Tracking Google TLCD Changes April 2025

On April 15th 2025 Google announced (in a recent blog post on Google’s official blog, “The Keyword,” – https://blog.google/products/search/country-code-top-level-domains) that it will begin redirecting users from its country-specific domains such as google.co.uk, google.com.au, and google.ca to a single global domain: google.com. The change, aimed at “streamlining the user experience”, will be rolled out gradually over

Mike Simpson Machine Experience Expert

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