Search Engine Marketing – SEM

Search Engine Marketing (SEM) combines paid search and SEO strategies to enhance your brand’s visibility in search engine results. In this section you’ll find material that integrates both paid and organic tactics to create a comprehensive SEM strategy that drives serious volumes of traffic and conversions.

Google Is Shutting Down ccTLDs – Here’s What That Really Means for SEO, Clients, and the Future of Rank Tracking

Mike | Posted on 19 May 2025 |

On April 15th 2025 Google announced (in a recent blog post on Google’s official blog, “The Keyword,” – https://blog.google/products/search/country-code-top-level-domains) that it will begin redirecting users from its country-specific domains such as google.co.uk, google.com.au, and google.ca to a single global domain: google.com. The change, aimed at “streamlining the user experience”, will be rolled out gradually over

Machine Experience (MX) and PPC: Optimising Dynamic Search Ads and Smart Bidding

Mike | Posted on 5 August 2024 |

Machine Experience (MX) is becoming increasingly relevant to how Pay-Per-Click (PPC) campaigns operate, particularly since the advent of dynamic ad formats and automated bidding. This article expands on the concepts discussed in the preceding posts of the MX series, providing a deep dive into the intricacies of Machine Experience MX within the context of PPC

Machine Experience (MX) Engines: SEO Capital Allocation Explained

Mike | Posted on 31 July 2024 |

In a previous article, Machine Experience (MX): The Hidden Practice That Powers Search Performance, I outlined how Machine Experience (MX) spans the full spectrum of how machines interpret and prioritise websites – across both SEO and paid media. In SEO specifically, that spectrum breaks into three key areas: Within that broader field, MX Engines represent

Machine Experience (MX): The Hidden Practice That Powers Search Performance

Mike | Posted on 29 July 2024 |

Despite its impact, Machine Experience remains a blind spot for most teams. It’s rarely owned, often misunderstood, and typically dismissed as “just technical SEO.” While UX has matured into a discipline with defined ownership and clear processes, MX has been left behind – quietly (yet significantly) undermining performance in ways most teams never trace back