Charlie Munger; Warren Buffett’s business partner, and one of the sharpest thinkers on decision-making the world has seen. Munger attributed his great success not to any great intellectual manoeuvring, but to slow compounding and most importantly, disaster avoidance. Where others sought the next big play, Munger built a latticework of mental models – timeless principles
I used to see it over and over. A company would come to the agency I worked at, often months after launching a shiny new website. The brief was always the same: “We’ve just rebuilt the site – now we need you to do some SEO on it.” They thought SEO was a layer you
Sovereign SEO is a strategy of control. It’s about building systems that allocate authority like capital, protect upside, and compound returns over time – regardless of what Google or the industry narrative says. The Inversion Narrative Most people don’t realise they’re playing against a propaganda machine. The rules of SEO haven’t just changed – they’ve
