User Interface (UI) design focuses on the look and feel of your website, ensuring that it is both aesthetically pleasing and easy to navigate. In this section you’ll find material related to creating intuitive interfaces that guide users effectively and enhance their overall experience on your site, while also considering the Machine Experience and how UI elements are interacted with by AI
I used to see it over and over. A company would come to the agency I worked at, often months after launching a shiny new website. The brief was always the same: “We’ve just rebuilt the site – now we need you to do some SEO on it.” They thought SEO was a layer you
Google has quietly rolled out a new search feature in the UK: AI Mode. It appears as a tab to the left of the familiar “All” tab – subtle, but deliberately placed to catch the eye. While “All” shows the classic SERP (ads, blue links, maps), AI Mode surfaces an AI‑generated overview with three supporting
Machine Experience (MX) is becoming increasingly relevant to how Pay-Per-Click (PPC) campaigns operate, particularly since the advent of dynamic ad formats and automated bidding. This article expands on the concepts discussed in the preceding posts of the MX series, providing a deep dive into the intricacies of Machine Experience MX within the context of PPC
In a previous article, Machine Experience (MX): The Hidden Practice That Powers Search Performance, I outlined how Machine Experience (MX) spans the full spectrum of how machines interpret and prioritise websites – across both SEO and paid media. In SEO specifically, that spectrum breaks into three key areas: Within that broader field, MX Engines represent
Despite its impact, Machine Experience remains a blind spot for most teams. It’s rarely owned, often misunderstood, and typically dismissed as “just technical SEO.” While UX has matured into a discipline with defined ownership and clear processes, MX has been left behind – quietly (yet significantly) undermining performance in ways most teams never trace back
