14 Years Experience in Search Engine Marketing

With nearly a decade and a half of experience in SEO and digital marketing, Mike Simpson’s career has been one of growth, innovation, and consistent success.

He began his career at Havas Media, where he honed his skills in client management, technical auditing, and strategic planning for renowned brands such as Tesco Bank, Thomas Cook, and Domino’s Pizza. This foundational experience set the stage for his future endeavors.

At leading independent agency Forward3D, Mike led a talented team and managed the natural search performance for high-profile legal clients, delivering substantial results and fostering strong inter-team collaborations. His tenure at Interpublic Group / IPG Media Brands further solidified his expertise, where he spearheaded SEO efforts for a diverse portfolio of national and international brands. Here, Mike demonstrated his ability to retain and grow client accounts through excellent service and results, developing bespoke service offerings and leading successful new business pitches.

Joining independent agency Barracuda Digital marked a significant milestone in Mike’s career. Starting as a Senior SEO Consultant and rising to the role of Commercial Director & Chief Product Strategist, he played a pivotal role in transforming the SEO department into the beating heart of the company. His strategic initiatives resulted in continuous year-over-year growth for five straight years, the successful acquisition and retention of high-profile national brands, and industry recognition via both The Drum and UK Search Awards.