Mike was instrumental during our platform migration from Magento to Shopify. Despite significant challenges, including a major cull of the site's content and product offerings, Mike's strategic approach to SEO ensured that we maintained as much visibility as possible while improving traffic from ultra high-value terms.
Additionally his expertise in technical auditing and competitive analysis was invaluable while navigating a restructuring of the brand's digital ecosystem. I highly recommend Mike for any complex SEO initiatives that require thoughtful and effective execution.